Senior Designer, Hardware, UX
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Bridging physical and digital UX, creating meaningful solutions for design systems and user experience.
I approach design as a way to bridge the physical and digital worlds, always starting with people’s lived experiences. For me, every project begins with understanding the context — who the users are, what challenges they face, and what goals they want to achieve. By grounding myself in research and observation, I’m able to uncover both functional needs and the subtle, often emotional factors that shape how people connect with products.
I believe design is not just about making things look beautiful, but about creating systems that work cohesively. My industrial design background gives me sensitivity to form, materials, and usability, while my growing expertise in interaction design helps me think about flows, touchpoints, and service ecosystems. Whether it’s a hardware terminal, an onboarding workflow, or a digital prototype, I aim to design with clarity, consistency, and intent.
Collaboration is at the center of my process. I enjoy working across engineering, product, and business teams, translating constraints into opportunities. I see design as a form of storytelling — aligning stakeholders around a clear vision while also making space for iteration and discovery. By prototyping early and often, I test ideas quickly, learn from feedback, and refine solutions that balance user needs with technical feasibility.
Ultimately, my design approach is about crafting experiences that feel intuitive, purposeful, and lasting. I measure success not only by the polish of the final output, but by whether the product empowers people, simplifies complexity, and brings a sense of delight to everyday interactions.
My Contact
Email: serenalin1994@gmail.com